Learning Compositional, Visual and Relational Representations for CTR Prediction in Sponsored Search

Author:

Yang Xiao1,Deng Tao1,Tan Weihan1,Tao Xutian1,Zhang Junwei1,Qin Shouke1,Ding Zongyao1

Affiliation:

1. Baidu Inc., Beijing, China

Publisher

ACM

Reference55 articles.

1. The impact of visual appearance on user response in online display advertising

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3. Cold-Start Item and User Recommendation with Decoupled Completion and Transduction

4. Bing. 2019. Bing Ad Extensions. https://advertise.bingads.microsoft.com/en-us/resources/training/ad-extensions-and-product-ads Retrieved 2019 from Bing. 2019. Bing Ad Extensions. https://advertise.bingads.microsoft.com/en-us/resources/training/ad-extensions-and-product-ads Retrieved 2019 from

5. Sponsored Search Auctions with Rich Ads

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3. DAE: Distribution-Aware Embedding for Numerical Features in Click-Through Rate Prediction;Proceedings of the 32nd ACM International Conference on Information and Knowledge Management;2023-10-21

4. AdSEE: Investigating the Impact of Image Style Editing on Advertisement Attractiveness;Proceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining;2023-08-04

5. Visual Encoding and Debiasing for CTR Prediction;Proceedings of the 31st ACM International Conference on Information & Knowledge Management;2022-10-17

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