1. Ahn, L. Von 2006. Games with a purpose. Computer. 39, 6, 96--98.
2. Aitken, R., Gray, B., and Lawson, R. 2008. Advertising effectiveness from a consumer perspective. International Journal of Advertising 27(2), 279--297.
3. Amos, C, Holmes, G., and Strutton, D. 2008. Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size. International Journal of Advertising, 27(2), 209--234.
4. Blasko, V. and Mokwa, M. 1986. Creativity in advertising: A Janusian perspective. Journal of Advertising, 15(4), 43--72.
5. Burke, R.R., Rangaswamy, A., Wind, J., and Eliashberg, J. 1990. A Knowledge-Based System for Advertising Design. Marketing Science. 9, 3, 212--229.