On the Influence and Political Leaning of Overlap between Propaganda Communities

Abstract

Social media offers increasingly diverse mechanisms for the distribution of motivated information, with multiple propaganda communities exhibiting overlaps with respect to user, content, and network characteristics. This has particularly been an issue in the Global South, where recent work has shown various forms of strife related to polarizing speech online. It has also emerged that propagandist information, including fringe positions on issues, can find its way into the mainstream when sufficiently reinforced in tone and frequency, some of which often requires sophisticated organizing and information manipulation. In this study, we analyze the overlap between three events with varying degrees of propagandist messaging by analyzing the content and network characteristics of users leading to overlap between their users and discourse. We find that a significant fraction of users leading to overlap between the three event communities are influential in information spread across the three event networks, and political leaning is one of the factors that helps explain what brings the communities together. Our work sheds light on the importance of network characteristics of users, which can prove to be instrumental in establishing the role of political leaning on overlap between multiple propaganda communities.