VR Retail Lab: An immersive virtual reality (VR) supermarket as a flexible research infrastructure
Author:
Affiliation:
1. Aarhus University, Denmark
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3547522.3547711
Reference18 articles.
1. Angus , A. and Westbrook , G . TOP 10 GLOBAL CONSUMER TRENDS 2022. Euromonitor International ( 2022 ), 1 - 59 . Angus, A. and Westbrook, G. TOP 10 GLOBAL CONSUMER TRENDS 2022. Euromonitor International (2022), 1-59.
2. EXPRESS: Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality
3. Shopping in virtual reality: A literature review and future agenda
4. The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making
5. Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall
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1. How the Presence of Employee Avatars Affects Metaverse Shopping Behavior;Journal of Advertising Research;2024-07-16
2. Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket;Frontiers in Neuroscience;2023-02-16
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