Partner tiering in display advertising-Reference-Cited by-同舟云学术

Partner tiering in display advertising

Published:2014-02-24 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 7th ACM international conference on Web search and data mining
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Author:

Bhalgat Anand¹,Korula Nitish²,Leontyev Hannadiy³,Lin Max³,Mirrokni Vahab⁴

Affiliation:

1. Facebook Inc, Menlo Park, CA, USA

2. Google Research, New York City, NY, USA

3. Google Inc, New York City, NY, USA

4. Google Research, New York, NY, USA

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/2556195.2556258

Reference17 articles.

1. emarketer. http://www.emarketer.com/Article/Digital-Account-One-Five-Ad-Dollars/1009592 2013. emarketer. http://www.emarketer.com/Article/Digital-Account-One-Five-Ad-Dollars/1009592 2013.

2. Flurry Five-Year Report: It's an App World. The Web Just Lives in It. http://blog.flurry.com/bid/95723/ 2013. Flurry Five-Year Report: It's an App World. The Web Just Lives in It. http://blog.flurry.com/bid/95723/ 2013.

3. S. Agrawal Z. Wang and Y. Ye. A dynamic near-optimal algorithm for online linear programming. Working paper at http://www.stanford.edu/yyye/. S. Agrawal Z. Wang and Y. Ye. A dynamic near-optimal algorithm for online linear programming. Working paper at http://www.stanford.edu/yyye/.

4. Yield optimization of display advertising with ad exchange

5. Yield optimization of display advertising with ad exchange

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