DDPO: Direct Dual Propensity Optimization for Post-Click Conversion Rate Estimation
Author:
Affiliation:
1. University of Electronic Science and Technology of China, Chengdu, China
2. Tongji University, Shanghai, China
Funder
National Natural Science Foundation of China
Sichuan Science and Technology Program
Tencent Marketing Solution Rhino-Bird Focused Research Program
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3626772.3657817
Reference31 articles.
1. Time-aware recommender systems: a comprehensive survey and analysis of existing evaluation protocols
2. A Generalized Doubly Robust Learning Framework for Debiasing Post-Click Conversion Rate Prediction
3. Tom Fawcett. 2006. An introduction to ROC analysis. Pattern recognition letters, Vol. 27, 8 (2006), 861--874.
4. Enhanced Doubly Robust Learning for Debiasing Post-Click Conversion Rate Estimation
5. Geoffrey Hinton, Oriol Vinyals, and Jeff Dean. 2015. Distilling the knowledge in a neural network. arXiv preprint arXiv:1503.02531 (2015).
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