Volume Ranking and Sequential Selection in Programmatic Display Advertising

Author:

Song Yuxuan1,Ren Kan1,Cai Han1,Zhang Weinan1,Yu Yong1

Affiliation:

1. Shanghai Jiao Tong University, Shanghai, China

Funder

Shanghai Sailing Program

NSFC

Publisher

ACM

Reference47 articles.

1. Deepak Agarwal Souvik Ghosh Kai Wei and Siyu You. 2014. Budget pacing for targeted online advertisements at linkedin KDD. 10.1145/2623330.2623366 Deepak Agarwal Souvik Ghosh Kai Wei and Siyu You. 2014. Budget pacing for targeted online advertisements at linkedin KDD. 10.1145/2623330.2623366

2. Shivani Agarwal. 2005. A study of the bipartite ranking problem in machine learning. (2005). Shivani Agarwal. 2005. A study of the bipartite ranking problem in machine learning. (2005).

3. The Infinite Push: A New Support Vector Ranking Algorithm that Directly Optimizes Accuracy at the Absolute Top of the List

4. Dimitri P Bertsekas. 1995. Dynamic programming and optimal control. Dimitri P Bertsekas. 1995. Dynamic programming and optimal control.

5. Stephen Boyd Corinna Cortes Chong Jiang Mehryar Mohri Ana Radovanovic and Joelle Skaf. 2012 a. Large-scale distributed optimization for improving accuracy at the top NIPS Workshop on Optimization for Machine Learning. Stephen Boyd Corinna Cortes Chong Jiang Mehryar Mohri Ana Radovanovic and Joelle Skaf. 2012 a. Large-scale distributed optimization for improving accuracy at the top NIPS Workshop on Optimization for Machine Learning.

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1. Bid Optimization by Multivariable Control in Display Advertising;Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining;2019-07-25

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