Ad Laundering: How Websites Deceive Advertisers into Rendering Ads Next to Illicit Content-Reference-Cited by-同舟云学术

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Ad Laundering: How Websites Deceive Advertisers into Rendering Ads Next to Illicit Content

Published:2024-05-13 Issue: Volume:19 Page:782-785
ISSN:
Container-title:Companion Proceedings of the ACM Web Conference 2024
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Author:

Papadogiannakis Emmanouil¹^ORCID,Papadopoulos Panagiotis²^ORCID,Markatos Evangelos P.¹^ORCID,Kourtellis Nicolas³^ORCID

Affiliation:

1. FORTH & University of Crete, Heraklion, Greece

2. FORTH, Heraklion, Crete, Greece

3. Telefonica Research, Barcelona, Spain

Funder

HORIZON EUROPE Culture, Creativity and Inclusive society

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3589335.3651466

Reference29 articles.

1. 2024. Open Source Data. https://gitlab.com/papamano/ad-laundering-data.

2. Adalytics Research LLC. 2021. Major brands appear to be blocking ad targeting keywords. https://adalytics.io/blog/major-brands-appear-to-be-blocking-adtargeting- keywords.

3. Fraud in Online Classified Ads: Strategies, Risks, and Detection Methods: A Survey;Alzghoul Jamil R.;Journal of Applied Security Research,2022

4. IAB Australia. 2023. Digital ad fraud handbook. https://iabaustralia.com.au/ resource/digital-ad-fraud-handbook/.

5. BannerFlow. 2023. Brand Safety: The Ultimate Guide. https:// www.bannerflow.com/blog/the-ultimate-guide-to-brand-safety.

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