Identifying Customer Needs for a Master's Degree Program in Industrial Engineering: A Case Study from Prospective Students’ Insights

Author:

Thongoiam Mookarin1,Phumchusri Naragain1

Affiliation:

1. Faculty of Engineering, Chulalongkorn University, Thailand

Publisher

ACM

Reference17 articles.

1. A New Curriculum for Manufacturing & Industrial Engineering and Engineering Management for BS and MS Degrees

2. A. D. B. Merle Crawford "New Product Management " McGraw-Hill Irwin 2010. A. D. B. Merle Crawford "New Product Management " McGraw-Hill Irwin 2010.

3. A. H. Gustafsson Andreas Huber Frank "Conjoint Measurement Methods and Application " Springer 2007. A. H. Gustafsson Andreas Huber Frank "Conjoint Measurement Methods and Application " Springer 2007.

4. Combining conjoint analysis with Kano model to optimize product varieties of smart phones: a VIKOR perspective

5. A new higher education marketing mix: the 7Ps for MBA marketing;Ivy J.;International Journal of educational management,2008

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