Research on Insurance Customer Segmentation Model and Marketing Strategy Based on Big Data and Machine Learning-Reference-Cited by-同舟云学术

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Research on Insurance Customer Segmentation Model and Marketing Strategy Based on Big Data and Machine Learning

Published:2021-05-28 Issue: Volume: Page:
ISSN:
Container-title:2021 2nd International Conference on Artificial Intelligence and Information Systems
language:
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Author:

Guo Weien¹,Liu Fang¹,Zhang Xinyue¹

Affiliation:

1. Beijing China-Power Information Technology Co., Ltd, China

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3469213.3471326

Reference9 articles.

1. Research on Differentiated Marketing Strategies of Life Insurance Companies Based on Customer Segmentation——Take A Life Insurance Guizhou Branch as an example;Chao Chen;Times Finance (Mid),2018

2. Research on customer classification of big data insurance industry based on improved Tri-Training algorithm;Zhihong Lin;Journal of Shaoguan University,2018

3. Research on target customer groups in the auto insurance market;Yang Li;Business Intelligence,2020

4. Application prospects of data mining methods in the insurance field;Liwu Ye;Journal of Insurance Vocational College,2018

5. The development and compliance management of my country's financial and insurance industry;Jie Liu;Consumer Guide,2019

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. MARKETING STRATEGIES OF INSURANCE COMPANIES UNDER DIGITALIZATION: MODERN PRACTICE AND PROSPECTS OF DEVELOPMENT;Economic Analysis;2022

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