Pro-Peace vs. Pro-War Conceptualizations in the Language of Hungarian Propaganda

Author:

Grygiel Marcin

Abstract

The language of propaganda can be treated as a specialist language with its own specialized terminology. It is produced by groups of variously configured propaganda experts responsible for the creation of propaganda messages, placed at one end of the communication channel, together with its specific target audience that consumes these messages, situated at the other end of the communication channel. As a result of this specialized communication process, the language of propaganda is function-oriented and its focus is always put on the objectives that are to be achieved. These include shaping and manipulating public opinions. For these goals to be successful, the language of propaganda must be equipped with efficient and well-designed conceptualizations able to change and modify the way people think. Defined as such, the language of propaganda is not a purely linguistic construct, but a multimodal tool able to make use of the visual and audiovisual output as well. The interest in mental processes such as conceptualization lies at the very center of cognitive linguistics and the study of cognitive mechanisms responsible for various types of conceptualizations is of high priority in cognitively driven approaches to language. Another issue which makes cognitive linguistics suitable for this type of research in specialist languages is its long standing preference for multidisciplinary and multimodal phenomena. Applying the methodology of cognitive linguistics, the present paper aims at identifying and discussing the PRO-PEACE vs. PRO-WAR network of conceptualizations in the language of Hungarian propaganda, often compared in its mastery with Orwell’s newspeak or the Soviet propaganda machinery because of its power and influence. Hungary’s leading right-wing party, Fidesz-KDNP, has retained political control in Hungary ever since its landslide victory in the 2010 national elections and developed a powerful propaganda tool that is ideally customized to the culture-specific preferences of Hungarian voters. Through quantitative and qualitative analysis, this research studies linguistic expressions shaping PRO-PEACE vs. PRO-WAR conceptualizations with their rich social, historical and cultural contexts.

Publisher

Uniwersytet Lodzki (University of Lodz)

Subject

Linguistics and Language,Language and Linguistics

Reference19 articles.

1. Bartmiński, J. (2009). Stereotypy mieszkają w języku. Lublin: UMCS.

2. Benczes, R., and Ságvári, B. (2018). Life is a battlefield: Conceptualizations of life among Hungarian adults. Society and Economy, 40(4), 571-586. https://doi.org/10.1556/204.2018.40.4.6

3. Charteris-Black, J. (2012). Forensic deliberations on “purposeful metaphor”. Metaphor and the Social World, 2(1), 1-21. https://doi.org/10.1075/msw.2.1.01cha

4. Cole, R. (2022). Encyclopaedia of Propaganda. London: Routledge

5. Di Meco, L. and S. Hesterman. (2023). A perfect propaganda machine. https://she-persisted.org ›ShePersisted_Hungary.

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3