Abstract
The main problematics of this article are the accelerated transformation in power, the emergence of new power elements, and the lack of quantitative power performance analyses in the context of the Turkic World. In this direction, it is aimed to evaluate the performance of the Organization of Turkic States member countries Azerbaijan, Kazakhstan, Kyrgyzstan, Uzbekistan, and Turkey, based on the elements of hard and soft power. This study focuses on the transformation in the concept of power. It combines theoretical and quantitative analyses for power resources, and country performance analysis was carried out with ARAS (Additive Ratio Assessment), one of the effective Multi-Criteria Decision Making methods. The main theoretical results reached; that hard power alone is no longer sufficient, and in the new world conditions, structuring in line with smart power is inevitable. The main quantitative results reached by power performance evaluations for countries are; States other than Turkey are quite inadequate in soft power, and these countries are better in hard power performance than soft power, contrary to the post-cold war conditions. However, today, the strategy at the forefront of political power is to focus on soft power. All these are essential shortcomings in terms of smart power potential.
Publisher
Canakkale Onsekiz Mart University
Reference50 articles.
1. AFDB (2011). https://www.afdb.org/en/news-and-events/africas-middle-class-triples-to-more-than-310m-over-past-30-years-due-to-economic-growth-and-rising-job-culture-reports-afdb-7986.
2. Brown, A.,Meriton, R., DEvinney, T., Kafouros, M., Gerardo, F.S., Bhandal, R. (2021). Migrant Human and Political Capitals Value In Entrepreneur Enterprise Performance A comparative study of four emerging markets.
International Entrepreneurship and Management Journal, 17, 665–692.
3. Butler-Bowdan, T. (2018). Joseph S Nye, 50 Political Classics, Pegasus Publishing.
4. Chatin, M. (2016). Brazil: analysis of a rising soft power. Journal of Political Power, 9:3, 369-393.
5. Chatin, M. & Gallarotti, G.M. (2016). The BRICS and soft power: an introduction. Journal of Political Power, 9:3, 335-352.