Content and Bibliometric Analysis of Education as a Competitive Advantage of Business

Abstract

This article aims to ground education as a competitive advantage of business based on content and bibliometric analysis. The paper examines the relationship between education level and business quality and leadership. It is highlighted that matching the level of education with business needs can ensure a higher level of labour productivity and better company results. The higher the level of education, the more an employee can benefit the company by working more efficiently and working with more ideas and innovations. The article also considers the importance of continuous learning and skill development for increasing business competitiveness and leadership in the modern world. For reaching the research goal, the methodology of data collection, content analysis, and synthesis from various sources, as well as bibliometric analysis of scientific publications indexed by the Scopus database using Bibliometrix and VosViewer software and R Studio programming language, was used. Over the past few years, the impact of education on business has received significant interest in the scientific community, as evidenced by the growing number of publishing articles indexed by the Scopus database. Four research clusters covered 10,914 keywords, and 95,636 connections in this context were formed. Multiple Correspondence Analysis allows the discovery of underlying structures in a set of categorical data (niche topics; developing topics; declining themes; most common topics and main topics). The research also covers case studies of companies that invest in training their employees to study the impact of such investments on business efficiency and competitiveness and analyses the opinions of business and education experts to assess the impact of education on business and the economy. The results of the conducted analysis confirm that investing in education is useful for business, contributes to the attraction of highly qualified employees, increases the level of productivity and competitiveness, and is also a guarantee of ensuring the successful functioning of the company in unpredictable conditions.