Ukrainian online magazines for women: types, quantity and their features

Abstract

Introduction. With the development of the Internet, traditional women’s magazines created their own web pages and published materials. A women’s magazine is not so much about the magazine as a printed product, but about the content it contains. Therefore, new women’s online magazines appear every year and less popular ones disappear. Women’s online magazines (online publications) include publications that operate only on the Internet and do not have printed counterparts, which are engaged in the preparation and distribution of information addressed to a female audience. Relevance of the study. During the research, we did not manage to find works that specifically related to the research of Ukrainian online magazines, nor were we able to find any figures about their exact number, which are updated and read by Ukrainian women. Therefore, the topic is relevant. Methodology. During the research, general scientific methods of analysis and generalization were used. The method of content analysis helped to clarify the topics of Ukrainian women’s online magazines, their genres and specifics were highlighted. The comparison method was also used in the analysis of publications. The grouping method was applied when forming a list of network logs. And with the help of the descriptive method, the research results were formed. Results. During the research, 30 Ukrainian women’s online magazines were found. These magazines are named as online magazines or women’s magazines. They are different in content and design. The peculiarity and difference of women’s online magazines from traditional ones is that they are updated several times a day, the size of their publications is usually small, 1000-2000 characters, materials up to 3000 thousand characters appear rarely. Publications of online magazines contain several pictures, as well as videos. Regarding the language of the publication, there is a part that is published exclusively in Ukrainian (“Ukrainky”, “Women’s World”, “Your World” and others), and a part only in Russian (“LadyHealth”, “Stringi” and others), and there are bilingual ones (in Ukrainian and Russian). Three magazines on this list stopped being updated in 2022, namely Fragile, Wanna, and Zerept.com. Conclusions. Women’s online magazines occupy a significant part of the media market in Ukraine. In 2022, 30 Ukrainian online magazines for women were updated. Such editions are different in content, frequency and design, and are also directed for different age categories of Ukrainian women and their social status and preferences. The content varies accordingly: from important socio-political topics to news from the world of fashion and beauty. They are also updated differently: from several times a day to once a month. The genre palette of online women’s magazines is also diverse.