Features of interaction of factors of social and communication activity

Abstract

The purpose of the study is to determine the features of the interaction of factors of social and communication activities in the context of modern media. It is noted that the audience does not trust the propaganda, but trusts the media, which are carriers of particular propaganda. The content information of the media is analyzed through the prism of the phenomenon of communication reflux. It is noted that communication in its real functional capacity, pursuing the interests of the future, is reduced for the present, for the current needs of the audience. The audience does not have the opportunity to react to the effects, to structural manipulation, to the processes that may lead to the cessation of the supply of mass media distorted reality that is spreading in society.