COMPETITIVENESS AS AN ELEMENT OF STRATEGIC MANAGEMENT IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT OF THE COUNTRY

Abstract

The article analyzes the competitiveness, its assessment and impact on the choice of strategic management in the context of sustainable development. It is determined that a country's competitiveness is a set of characteristics inherent in the national economy that determine a country's ability to compete with other countries. It is proved that an important direction of sustainable development is the formation of a competitive economy, finding out the impact of its various factors on the social, economic and environmental components. The international competitiveness assessment, namely the global competitiveness index, is considered. Ukraine's place in the global competitiveness rating has been determined. The fluctuations of the rating position of Ukraine for the period 2013-2019 are analyzed. Factors that influenced the fluctuations of the rating position during this period have been identified. The importance of competitiveness for the country is determined and national competitiveness is discussed. The main indicators of competitiveness are given. The need to calculate the country's competitiveness growth index (GCI) and develop an economic development strategy has been revealed. It is proved that the level of competitiveness of the country affects its economic development. The dependence between indicators (factors) of influence on the index of growth of competitiveness of the country and size of the general index of competitiveness is constructed. This approach allows the application of elements of strategic management in the consideration of each component of the competitiveness index: basic conditions, efficiency enhancers and conditions of innovation. It is concluded that strategic decisions on the prospects of economic development of the country for 5-8 years are the basis for the formation of sustainable development. And this, in turn, determines the direction of strategic decisions, which are based on the analysis of competitiveness.