METHODOLOGICAL FUNDAMENTALS OF INVESTMENT EVALUATION ATTRACTIVENESS OF THE CITY RECREATIONAL COMPLEX AGGLOMERATION

Abstract

The article is devoted to the concept of " investment appeal". The evaluation of attractiveness of recreational facilities in urban areas for investors is considered. The author gives an author's interpretation of the investment appeal of the recreational sector. The investment appeal of the recreational sector is an integral characteristic of the individual objects of recreation and market infrastructure, conditions of activity and risks, which will lead to the achievement of the goals of the investor. The basic methods of estimation of investment appeal are considered in the article. The author concluded that none of them adapted to measure the investment appeal of the recreational areas. In the article the method of evaluating the attractiveness agglomerations for investors by analyzing recreation facilities. The author proposes to evaluate on five general indicators: the level of economic development of the agglomeration, level of investment infrastructure agglomeration, demographic characteristics of agglomeration, level of recreational infrastructure agglomeration, the level of criminogenic, environmental and other risks. Аuthor proposed general indicators calculated on the basis of standardized individual indicators. The algorithm of such evaluation is developed in the article. In the article the analysis of Sumy, Kharkiv, Kyiv, Lviv and Odessa agglomeration was carried out. The author identifies the main factors of attracting investors to agglomerations. Odessa agglomeration has positive factors for the investor: natural resource potential, large tourist flow, the large number of recreational facilities, highly developed financial infrastructure and transport systems, the level of overall agglomeration development. Monitoring the rating of investment will identify factors that impede the development of recreation. It helps us to propose measures increase the investment appeal of the recreational areas. It also allows us to develop programs for socio-economic development of urban agglomerations. Such evaluation may be performed by analysis of the implementation recreational development programs effectiveness.