The Effect of Electronic Word-Of-Mouth (EWOM) On Brand Image and Purchase Intention: A Conceptual Paper
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Sumy State University
Cited by 10 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Relation between electronic word of mouth and purchase intention: exploring the mediating role of brand image;International Journal of Internet Marketing and Advertising;2023
2. Assessing Factors Influencing Technology Adoption for Online Purchasing Amid COVID-19 in Qatar: Moderating Role of Word of Mouth;Frontiers in Environmental Science;2022-07-25
3. Factors Influencing E-Entrepreneurial Intention among Female Students in Saudi Arabia;International Journal of Criminology and Sociology;2022-04-05
4. Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image;International Journal of Research in Business and Social Science (2147- 4478);2022-02-14
5. Enhancing enterprise competitiveness and sustainability using eWOM: The case of Egypt;Corporate and Business Strategy Review;2022
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