Branding Higher Education: The Case of Malaysian Higher Education Promotion on The Internet
Author:
Publisher
Penerbit Universiti Sains Malaysia
Subject
Sociology and Political Science,History,Cultural Studies
Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The Impact of Digital Game-Based Learning Towards Arabic Language Communication;Jurnal Komunikasi: Malaysian Journal of Communication;2023-03-31
2. Designing a Pedagogy for Higher Education Success:An Empirical Study in Malaysia;International Journal of Business and Society;2022-03-31
3. China’s higher education branding: Study in China as an emerging national brand;Journal of Marketing for Higher Education;2022-02-27
4. The impact of social media marketing activities on student desires: analysing the mediating role of brand identity, perceived value, and satisfaction;International Journal of Internet Marketing and Advertising;2022
5. What matters for higher education success of private educational institutions? Senior students’ perceptions in Malaysia;Journal of Applied Research in Higher Education;2019-07-01
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