Analysing Corporate Identity in Office Design With a Case Study Model

Abstract

Considering the historical process, many commercial enterprises today use the concept of corporate identity to raise awareness. The concept articulates the expression of the armies' identity during the hot war period with pictogram-based and symbolic elements. Corporate identity is now one of the most crucial aspects of reputation management for many businesses, owing to the intensifying competition in the global commercial market. Beyond graphic design, which contains business cards, logos, ads, etc., corporate design now includes the interior design of buildings, which highlights implementing interior design in office spaces by creating a context with corporate identity. Analysing office interior design with corporate identity is the study's goal. The methodology involved the results of student-made interior architecture projects with an office theme from Selçuk University's Faculty of Architecture and Design, Department of Interior Architecture's Project-III course to look at interior architecture projects. The context of the design phases and outputs in process with the corporate identity was established using a case study model. The findings indicate that office interior designs are more qualified when incorporating visual components that accentuate the institution's brand and image value. It is therefore advised that corporate identity be integrated into the office interior design process.