Evaluation of Food Photography in the Context of Graphic Design

Abstract

Since the consumer segment of each product or service is different, the designed advertisement design is presented in different channels. What the product or service is on an advertising surface is usually expressed with photographic images. In this context, the advertising photography business has an important role in determining the main idea of the advertising design. Advertising photography is a field that utilizes all photographic methods and technologies. Food photography is also part of advertising photography. Many brands operating in the field of food and gastronomy, whether they are worldwide or local, introduce their products primarily with visual materials. Therefore, food photography is of great importance for branding food. However, the advertised product is not sufficient only for a photoshoot. Advertising shots; It goes through many graphic arrangements from the processing of the shot to the design and publishing process. As with many commercial shoots, the medium where the shooting will be broadcast is important in advertising shoots on food. For this reason, the way of displaying the advertisement in which the product will be published in food shootings changes. Therefore, the graphic expression rules shape the quality and shooting style of food photographs in the context of the content, according to the medium to be published. This research was carried out to evaluate the examples of advertising photographs taken in the field of gastronomy within the scope of graphic design and to explain the relationship between advertising and food photography in line with the information obtained at the end of the evaluation.