An Empirical Study on the Incubation Growth Path and Business Transformation of Cultural Intellectual Property for Chinese Tourism Destination Cities

Abstract

This empirical study investigates the interplay between the incubation growth path, business transformation, and cultural intellectual property (IP) within Chinese tourism destination cities. With China's tourism industry experiencing rapid growth and cultural heritage playing a significant role in attracting visitors, understanding how startups leverage cultural IP and evolve over time is crucial for fostering sustainable tourism development. Through a mixed-methods approach incorporating interviews, surveys, and case studies, we examine the experiences of startups incubated in Chinese destination cities, focusing on their journey from inception within incubators to market maturity. The study explores the strategies employed by startups to integrate cultural elements into their products and services, the challenges they encounter in navigating cultural IP frameworks, and the impact of business transformation on their growth trajectories. Additionally, the research assesses the role of incubators, government policies, and industry collaborations in supporting startups and promoting responsible cultural stewardship. By shedding light on the dynamics between incubation, business transformation, and cultural IP, this study aims to provide valuable insights for policymakers, industry stakeholders, and academics seeking to foster innovation, preserve cultural heritage, and promote sustainable tourism in Chinese destination cities.