Marketing analysis in forming the development strategy of Agricultural Companies-Reference-Cited by-同舟云学术

Marketing analysis in forming the development strategy of Agricultural Companies

Published:2024-08-17 Issue:8 Volume: Page:546-556
ISSN:2075-0250
Container-title:Buhuchet v sel'skom hozjajstve (Accounting in Agriculture)
language:
Short-container-title:Accounting in Agriculture

Author:

,Tryastsina N. Yu.,Dzhikiya M. K.^ORCID, ,Tryastsin N. A., ,Chernyshev A. S.,

Abstract

The article is devoted to the formation of methodological approaches to the analysis of the marketing activities of agricultural companies. The concept of the company’s marketing strategy, stages and methods of conducting marketing analysis are proposed. Based on the conducted marketing analysis of Karat JSC, a marketing strategy has been proposed to achieve competitive advantages in marketing. The results obtained can be used to formulate a marketing strategy, make management decisions and justify business plans.

Publisher

PANORAMA Publishing House

Reference10 articles.

1. 1. On strategic planning in the Russian Federation: Federal Law dated June 28, 2014 №172FZ (as amended on February 17, 2023 №28-FZ) // ConsultantPlus. Access mode: http:// www.consultant.ru/document/cons_doc_LAW_164841/ (access date: 06/22/2024).

2. 2. On the national development goals of the Russian Federation for the period until 2030 and for the future until 2036: Decree of the President of the Russian Federation of May 7, 2024 No. 309 // Consultant Plus. Access mode: https://www.consultant.ru/document/cons_doc_LAW_475991/ (date of access: 06.22.2024).

3. 3. On approval of the Strategy for the development of the agro-industrial and fishery complexes of the Russian Federation for the period until 2030: Order of the Government of the Russian Federation dated 09/08/2022 №2567-r (as amended on 11/23/2023) // Consultant Plus. Access mode: https://www.consultant.ru/document/ cons_doc_LAW_426435/ (access date 06.25.2024).

4. 4. Morgan, N.A., Whitler, K.A., Feng, H. et al. Research in marketing strategy. J. of the Acad. Mark. Sci. 47. 2019. PP. 4-29.

5. 5. Mikhailova, V.M. Classification of enterprise marketing strategies in a digital environment / V.M. Mikhailova, D.D. Yushchuk // Economics and business: theory and practice. 2021. No. 8. pp. 142-148.