Prospects for the development of individual tourism in Normandy

Abstract

In this article, on the basis of statistical data and through the use of applied research methods, the main characteristics of Normandy as an attractive tourist region in the North-West of France were presented and analyzed. The article also presented some provisions of the strategic program for the development of individual tourism in Normandy, its goals and measures to achieve these goals. General conclusions are given on the current state of affairs in Normandy in the field of tourism.