Digital tools in hotel marketing

Author:

,Bagirowa A. R.,Zeveke O. Yu.,

Abstract

The Role of Digital Marketing Tools in Modern Business examines the impact of digital tools on the effectiveness of companies’ marketing strategies. Digital marketing tools play a key role in increasing brand awareness, increasing conversion and the overall effectiveness of marketing campaigns.

Publisher

PANORAMA Publishing House

Reference9 articles.

1. 1. Animitsa, E. G., Surnina, N. M. Economic space of Russia: problems and prospects. Economy of the region. 2006, No. 3, pp. 34-46.

2. 2. Baklykova, A. N., Mirzalieva, Z. B., Tepavcevic E. Internet marketing as a tool for developing the digital economy. Business and design review. 2023, No. 2 (30), pp. 10-16.

3. 3. Baranov, A. D. Forecasting the return on investment in Internet marketing: A marketer's handbook. A practitioner's view. M.: IC RIOR, 2017, 85 p.

4. 4. Barden, F. Hacking Marketing. The Science of Why We Buy. M.: Mann, Ivanov and Ferber, 2020, 310 p.

5. 5. Barinova, N. V., Barinov, V. R. Transformation of economic behavior of consumers in the digital world. Bulletin of the Plekhanov Russian University of Economics. 2020. Vol. 17, No. 5 (113), pp. 169-181.

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