Analysis of consumer preferences for grain-based soft drinks

Abstract

Nowadays, society has begun to pay more and more attention to the issues of healthy nutrition. In this regard, the demand for functional food products, which replenish the necessary nutrients in the human body with their regular use, has increased. Non-alcoholic drinks are the optimal basis for the introduction of new functional ingredients, preserving the most useful nutrients during their preparation due to the lack of heat treatment. When developing a range of functional soft drinks, one should take into account the consumer preferences of the population using this product. The article presents an analysis of consumer preferences in relation to the safety of specialized food products, including grain-based soft drinks.