Creation, promotion and classification of private labels

Abstract

The purpose of this article is to consider the advantages of private labels, the process of their creation and promotion, as well as the classification of private labels. The article discusses the benefits of private labels for their owners and consumers. The classification of private labels is presented and the definition of their types and varieties is given. The process of creating and promoting private labels, as well as the features of their creation in retail trade networks, is considered. It has been established that successful private labels are beneficial for all participants in the distribution channel: manufacturers who receive large orders for the production of goods and their guaranteed sale; retailers whose private labels provide competitive advantages, customer loyalty and high profits. Meanwhile, end consumers have the opportunity to buy goods of proper quality at reduced prices, as well as the confidence that they will not be deceived.