Sports nutrition market: state and perspectives-Reference-Cited by-同舟云学术

Sports nutrition market: state and perspectives

Published:2020-08-01 Issue:8 Volume: Page:41-46
ISSN:
Container-title:Tovaroved prodovolstvennykh tovarov (Commodity specialist of food products)
language:ru
Short-container-title:

Author:

Nikiforova M.M.¹,Nikolayevа M.A.²,Sidorenko M.Yu.³,Shterman S.V.³

Affiliation:

1. Russian Presidential Academy of National Economy and Public Administration

2. Department of International Commerce of the Russian Presidential Academy of National Economy and Public Administration

3. Head of Supply Department at Geon LLC

Abstract

The article analyses the world and Russian markets of sports nutrition products. It is determined that such markets are dynamically developing segments of the food market. In recent years, the rise in prices, sanctions and a large number of counterfeit products caused the domination of sports nutrition products by Russian manufacturers in the Russian market. However, many consumers of sports nutrition products still prefer imported products, requiring the more active promotion of Russian brands through the use of integrated marketing communications.

Publisher

PANORAMA Publishing House

Reference5 articles.

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