Affiliation:
1. professor of the Department of International Commerce
2. Higher School of Corporate Management
Abstract
The article presents the results of applying the hierarchy analysis method to solve the problem of forming a trade organization's policy to increase consumer loyalty. The possibilities of signifi cant objectifi cation of the procedure for selecting loyalty programs from the basic list using the hierarchy analysis method are found. The novelty of the research lies in the justifi cation of the possibility and eff ectiveness of using this method in the specifi ed subject area.
Publisher
PANORAMA Publishing House
Reference3 articles.
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