Impact of digital consumer habits on innovation management in the hospitality and tourism industry

Abstract

The development of high technologies is a process that can characterize the 21st century. Many processes in the life of society today are presented in an online format, the Internet space has become a platform for conducting many basic operations: conducting transactions, concluding purchase and sale transactions, etc. Of course, digital progress is also having a significant impact on the tourism industry, especially its recovery from the loss of customers due to restrictions due to the COVID-19 virus pandemic. The article identifies the main trends in consumer behavior after quarantine as vectors for the development of the hospitality and tourism industry to develop a marketing concept and build guest confidence in terms of security measures. The authors also consider the rate of recovery of the tourism and hospitality sector after the coronavirus epidemic in 2020, highlight domestic promising destinations for vacationers, and reveal a change in the attitude of citizens towards traveling around their native country. The article analyzes the results of a study by a large travel company Amadeus to study the opinion of citizens on the impact of technology on the organization of travel in Russia and foreign tours, on the basis of which the authors propose the most appropriate information tools that are not only popular among consumers and can help tourism enterprises attract more guests, but also capable of making it easier for tourists to travel, ensure safety on the road and gain consumer confidence, which will have a positive effect on increasing company revenue, customer flow, and gaining an advantage for Russian market players in the international arena.