The structure of the counterfeit market in the Russian Federation in the conditions of the USA and Western sanctions

Abstract

Nowadays, counterfeiting has acquired colossal proportions not only in the territory of the Russian Federation, but throughout the world. The growth of off enses related to the production and distribution of counterfeit goods is increasing day by day. Major global brands are seriously concerned about the problem of counterfeit products, since from its production and sales they bear not only fi nancial, but also reputational risks that can lead to signifi cant problems in the activities of companies. The spread of counterfeit damages not only brands, but also the state in the form of lost income, consumers who receive low-quality goods, some of which can be dangerous to life and health. In recent years, brands have been actively fi ghting counterfeit products, interacting with government agencies. At the same time, taking into account the scale of the spread of counterfeit goods in the world, it is not possible to speak about the sufficient effectiveness of the fight against it at present. The counterfeit market was formed in Russia several decades ago. The volume of the Russian market of counterfeit products is more than 2.5 trillion rubles a year. The manufacture and distribution of counterfeit goods is a profi table illegal business. The lack of advertising costs, the presence of a consistently high consumer demand, savings on the quality of raw materials and materials used for the production of counterfeit goods make the shadow market of counterfeit products highly profi table. The article discusses the structure of the counterfeit market in the Russian Federation. The features of the formation of such a structure in modern conditions are reflected. The directions of development of the counterfeit market of the Russian Federation are revealed.