Research on digital etiquette in business communications

Abstract

The formation of a new social order also presupposes the formation of a new social culture — digital culture as a semantic and regulatory component of a network society. But so far there are no clearly formulated requirements for human behavior in the virtual space.In this connection, ambiguous situations arise between employers and subordinates. The study of the attitude to the norms of etiquette, which determines the value attitudes and standards for participants in network communications at all levels of interaction. The purpose of the work is to investigate the formation of ideas about the norms of business etiquette in a virtual environment in the process of business communications. The research was carried out by the method of a questionnaire survey on the territory of Kostroma, Perm and St. Petersburg. The study involved employees of companies representing various sectors of the economy and students of various fields of study studying the disciplines "Business etiquette" and "Business communications". The following was established: in general, everyone observes etiquette, including in the digital environment; many have a feeling of lack of confidence in the knowledge of the norms of digital etiquette; active use of social networks for business communications; company management should not monitor the behavior of their employees in the digital environment. The results of the study make it possible to understand the peculiarities of observance of etiquette in a digital environment, identify problems that arise during business communications in a virtual environment, and can also serve to develop psychological recommendations for the formation of effective methods.