THE USE OF GREENWASHING AS A TECHNOLOGY OF BUSINESS ECOLOGIZATION: CONCEPTS, DETERMINANTS AND DRIVERS-Reference-Cited by-同舟云学术

THE USE OF GREENWASHING AS A TECHNOLOGY OF BUSINESS ECOLOGIZATION: CONCEPTS, DETERMINANTS AND DRIVERS

Published:2020 Issue:46 Volume: Page:
ISSN:2413-2675
Container-title:International Humanitarian University Herald. Economics and Management
language:uk
Short-container-title:

Author:

Gryshchenko Olena¹^ORCID,Golysheva Ievgeniia²^ORCID

Affiliation:

1. Sumy State Pedagogical University

2. Sumy National Agrarian University

Publisher

International Humanitarian University

Reference19 articles.

1. Prituzhalova O.A. О.А. (2013). Istinno ekologicheskiy marketing i «psevdo-zelenyy» marketing – grinvoshing [True green marketing and pseudo green marketing is greenwashing]. Ecological Bulletin of Russia [Ekologicheskiy vestnik Rossii]. Available at: http://ecovestnik.ru/index.php/2013-07-07-02-13-50/nashi-publikacii/2324-istinno-ekologicheskij-marketing-i-psevdo-zelenyj-marketing-grinvoshing (accessed 20 September 2020).

2. Shchekolova Ie.M., Dyvak V.V. (2013). Doslidzhennya hrinvoshinha v marketynhu [Greenwashing research in marketing]. Visnyk pryazovsʹkoho derzhavnoho tekhnichnoho universytetu. Seriya: ekonomichni nauky [Bulletin of the Azov State Technical University. Series: economic sciences]. № 26. pp. 126–130. DOI: https://doi.org/10.31498/2225-6725.26.2013.32157.

3. Aggarwal Priyanka, Kadyan Aarti (2011). Greenwashing: The Darker Side Of CSr. Indian Journal of Applied Research. 4. P. 61-66. 10.15373/2249555X/MAR2014/20.

4. Bart King (2011). Survey Suggests Brands Risk Greenwashing Backlash. Reuters. Available at: https://www.reuters.com/article/idUS297296127920110325 (accessed 16 September 2020).

5. Baum L (2012). It’s Not Easy Being Green … Or Is It? A content analysis of environmental claims in magazine advertisements from the United States and United Kingdom. Environ Commun 6(4). pp. 423–440. https://doi.org/10.1080/17524032.2012.724022

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