STRATEGIC MANAGEMENT OF INNOVATIVE DEVELOPMENT OF BUSINESS ENTITIES

Abstract

Scientific and methodological bases for formation and selection of an innovative strategy for development of business entities, based on complex diagnostics of external and internal environments, grouping and development of methodology, the basis of which is a system of quantitative indicators and peer review, are substantiated. The system of indicators includes indicators for assessing the level of innovation intensity of business entities (with division by cost of innovation activity, results and pace of innovation activity), strategic innovation potential (with division into internal (production, technological, personnel, information, financial, scientific, technical, managerial, organizational and marketing potentials, innovation culture) and external components), risks of innovation activity, technical capital of business entities. In order to solve the main strategic and innovative problems in case of formation of an innovative strategy of business entities, scientific and methodological provisions have been developed to form an optimal strategy for production of innovative goods by business entities on the basis of economic and mathematical modeling.