Marketing component of resource-saving environmental technologies of fallen leaves utilization

Abstract

The article is devoted to the formation of marketing-mix elements for resource-saving ecological technologies of fallen leaves utilization that basis on technological process analysis. There is no doubt about statement that fallen leaves are beautiful. However, the romance of autumn leaves charms everyone, except those people, which forced to clean it up. In situation when people got a lot of trees and bushes on the garden, they need to clean leaves as fast as possible in order not to damage the grass cover. Every year utility workers and gardeners go to “battlefield”, several times raking tons of fallen leaves and piles of leaves that also serves as shelter for small animals and promotes for saving and reproduction of microorganisms. Meanwhile dissolution of the leaves emits methane gas, which is more than 20 times more destructive that CO2. Despite the ban and big fines, people continue to burn leaves piles, guided by habit and reluctance to spend on the payment of removal. Considered that fallen leaves should be disposed of as organic fertilizer and processed as organic fuel. A fundamental review of the existing waste disposal and recycling technologies was carried out leaves. Author offering a solution about resource-saving eco-technology of the disposal fallen leaves and gives his opinion about the prospect of further development of existing progressing technologies, exception is obtaining biogas. Also explained the tendency of consider them as interesting technical solution that has been tested, for example creating a resource-saving eco-technology for the disposal of fallen leaves. Resource-saving eco-technology and equipment that works autonomously for bio recycling and heat recycling of leaves which fallen is proposed for consideration. That helps you to avoid many problems such as design-technological and organizational-logistic. Technology doesn’t require operations of grinding, washing, re-grinding and pressing, which makes it unnecessary to involve the most difficult mechanisms and devices which isn`t cheap. That equipment has no heating system, which makes insignificant values of indicators of combustion, heat generation, content of harmful impurities; thermobriquettes are transportable which excludes the ingress of moisture and oxygen. Also, cross terrain vehicle can`t transport leaves or biomass, it doesn’t increase fuel consumption during heavy traffic.