Language Strategy
Author:
Affiliation:
1. Graduate School of Economics, Tohoku University
Funder
Japan Society for the Promotion of Science
Publisher
Global Business Research Center
Link
https://www.jstage.jst.go.jp/article/abas/15/5/15_0160430a/_pdf
Reference42 articles.
1. Barner-Rasmussen, W., & Aarnio, C. (2011). Shifting the faultlines of language: A quantitative functional-level exploration of language use in MNC subsidiaries. Journal of World Business, 46(3), 288–295.
2. Boussebaa, M., Sinha, S., & Gabriel, Y. (2014). Englishization in offshore call centers: A postcolonial perspective. Journal of International Business Studies, 45(9), 1152–1169.
3. Brannen, M. Y. (2004). When mickey loses face: Recontextualization, semantic fit, and the semiotics of foreignness. Academy of Management Review, 29(4), 593–616.
4. Brannen, M. Y., Piekkari, R., & Tietze, S. (2014). The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance. Journal of International Business Studies, 45(5), 495–507.
5. Dor, D. (2004). From Englishzation to imposed multilingualism: Globalization, the internet and the political economy on the linguistic code. Public Culture, 16(1), 97–118.
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3. International allocation of value chains;Annals of Business Administrative Science;2018-06-15
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