INTERNATIONAL POSITIONING OF THE REGION: THE IMAGE OF THE KALININGRAD REGION IN THE MEDIA SPACE OF THE BALTIC STATES-Reference-Cited by-同舟云学术

INTERNATIONAL POSITIONING OF THE REGION: THE IMAGE OF THE KALININGRAD REGION IN THE MEDIA SPACE OF THE BALTIC STATES

Published:2022 Issue:2 Volume:14 Page:38-52
ISSN:2310-0524
Container-title:Baltic Region
language:en
Short-container-title:Balt. Reg.

Author:

Tarasov Ilya N.¹^ORCID,Urazbaev Evgeny Е.¹^ORCID

Affiliation:

1. Immanuel Kant Baltic Federal University

Abstract

The issue of international positioning is crucial to all exclaves, and the Kaliningrad region surrounded by the Baltic region countries is no exception. This contribution aims to describe a general strategic path for positioning the Russian territory in question. To produce recommendations on a positioning concept, it looks at the ties between the Kaliningrad region and the neighbouring Baltic States and how the former is perceived by the latter. Publication monitoring and media content analysis were carried out to explore the image created in the Latvian, Lithuanian and Estonian media in recent years. Avenues for positioning are proposed in line with the principles of place branding, and the interests common to the region and the Baltic States are considered through the lens of international cooperation projects. The emphasis is on the prospects for trade relations development. The main advantages of the region are identified, and the risks to be reckoned with when forming a positioning concept are determined. The findings suggest that strategic positioning is feasible in the case of the Kaliningrad region; its focal points may be investment, logistics, tourism and infrastructure. The authors also stress the possibility for developing international cooperation platforms and indicate regional problems of international concern.

Publisher

Immanuel Kant Baltic Federal University

Subject

General Economics, Econometrics and Finance,Sociology and Political Science,Social Sciences (miscellaneous),History,Cultural Studies,Geography, Planning and Development

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