Ukrainian sports – a new countdown

Abstract

Sport as an important social phenomenon permeates all levels of modern society, having a wide impact on the main spheres of society’s life. Problems related to the adaptation of the economy of physical culture and sports to the new market realities are also relevant for Ukraine. In the context of globalization, sport is becoming an important political, social and economic factor that requires a modern approach. At present, elite sport cannot function effectively and exist without a thorough theoretical study of management issues, legal and financial support for its activities. The state in many Western European countries has been making various efforts for a long time to ensure the priority of the sports aspect in the activities of professional clubs, leagues, associations, etc. The state policy in the field of sports was aimed at counteracting the excessive influence of market relations on professional sports, turning it into a regular kind of business. In the conditions of globalization, sport becomes not only an important social, but also a political factor that requires a modern approach. The purpose of the research is cause-and-effect relationships of legalization of the process of reorganization of the sports industry of Ukraine. The object of the research is the peculiarities of modern sports in Ukraine. The subject of the research is promising ways of changes in the system of Ukrainian sports. Results of the research. The factors contributing to the regression of the sports industry system in Ukraine have been highlighted. The modern model of sports management has been characterized, with the indication of the reasons for this state. A new vector of development of possible directions in the sports system has been outlined, with an emphasis on urgent strategic actions that will lead to the launch of such changes in Ukraine. The analysis of the existence of a sports industry system in the United States of America, which can be implemented in our country, has been carried out. The actions that ensured the existence of the American system of professional sports have been presented in chronological order.