Global trends of digital transformation of retail trade during the corona crisis-Reference-Cited by-同舟云学术

Global trends of digital transformation of retail trade during the corona crisis

Published:2021-01-10 Issue:1 Volume: Page:74-87
ISSN:1993-4386
Container-title:Siberian Financial School
language:
Short-container-title:jour

Author:

Naumenko A. ..¹,Shapovalova A. ..²

Affiliation:

1. Non-profit Partnership «International Institute of Certified Accountants and Financial Managers»

2. Siberian University of Consumer Cooperatives

Abstract

The article examines some aspects of digitalization of the retail sector during the COVID-19 and under the pressure of information and communication technology (ICT) innovations. Ecommerce, previously a secondary sales channel, in the face of the impact of quarantine restrictions on the social activity of citizens, has become a noticeable factor and “accelerator” of consumer migration to online-channels and industry transformation. In this regard, as a special segment of the digital economy, e-commerce acquires particular importance for the study and development of recommendations for improving sales technologies, when moving to omnichannel service.

Publisher

Novosibirsk State University of Economics and Management - NSUEM

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