Extracting Insights From Competitor's Mistakes: A Sentiment Analysis Approach Using Competitive set Online Reviews
Author:
Chalupa Stepan1,
Petricek Martin1,
Chadt Karel1
Affiliation:
1. University College Prague, Svidnicka 506, Prague, Czech Republic
Abstract
Sentiment analysis was used to understand the key aspects of the hotel quest stay with emphasis on the drivers of positive/negative experience. Other studies evaluated the impact of the online reputation on the business performance but the minority of the studies focused on the use of online reputation analysis within the competitive strategy creation. This study uses an open-source tool to crawl and analyze 15 907 online reviews from Booking.com, TripAdvisor.com, and Google.com for selected company and its competitors. The results show strength and weaknesses of individual companies that might be used to strengthen the company’s position of the market.
Publisher
Association for Information Communication Technology Education and Science (UIKTEN)
Subject
Management of Technology and Innovation,Information Systems and Management,Strategy and Management,Education,Information Systems,Computer Science (miscellaneous)