Green Operation Strategy for SMEs: Agri-food Business Thailand Case Study

Abstract

Green supply chain management is increasingly recognized in public, and many industry sectors progressively acknowledge its essential. The study's goals were to find an effective green operation strategy model that results in a sustainable competitive advantage for the SMEs agri-foods business. A total of 250 SMEs agri-food business owners were responded to a survey questionnaire. In this study, the partial least squares (PLS-SEM) technique was used for hypothesis testing. Research results indicate that green operation strategy influences the companies to gain better efficiency, environmental, and economic performance.