CRM System as a Necessary Tool for Managing Commercial and Production Processes

Abstract

The implementation of specialized software in the business supports the processes related to production and employees' activities, and those providing quick access to the necessary information between branches. The need for better business management and closer interaction with customers via the internet underpins the modern CRM systems development. Detailed research of existing CRM systems has established the necessity to design and implement a modern system specialized for the needs of agricultural machinery users in Bulgaria. The report presents a CRM system developed to facilitate information exchange, rapid customer service, synchronization of activities in order to increase agricultural machinery sales with better marketing.