Modern Entrepreneur for the Success of Online Businesses for Small and Medium Enterprise in Thailand

Abstract

The National Strategy includes a master plan for 20 years in Issue 08, Modern Entrepreneurs: Small and Medium Enterprises (SMEs). The aim is to create and develop Thai entrepreneurs to be "New Generation Entrepreneurs" who keep pace and take advantage of technology and innovation to drive businesses, especially SMEs as business operations, and play an important part in stimulating economic growth and entrepreneurship strength that will help countries compete globally. This research aimed to develop a structural equation model for entrepreneurs' contributions to the success of online businesses and SMEs in Thailand and examine the consistency of the causal relationship model for entrepreneurs' contributions to their success. This research uses a mixed methodology approach that collects and analyzes both qualitative and quantitative research.