Author:
Sabherwal Rajiv, ,Grover Varun,
Abstract
The discourse surrounding the societal impacts of generative artificial intelligence (GAI), exemplified
by technologies like ChatGPT, often oscillates between extremes: utopian visions of unprecedented
productivity and dystopian fears of humanity’s demise. This polarized perspective neglects the
nuanced, pragmatic manifestation of GAI. In general, extreme views oversimplify the technology itself
or its potential to address societal issues. The authors suggest a more balanced analysis, acknowledging
that GAI’s impacts will unfold dynamically over time as diverse implementations interact with human
stakeholders and contextual factors. While Big Tech firms dominate GAI’s supply, its demand is
expected to evolve through experimentation and use cases. The authors argue that GAI’s societal impact
depends on identifiable contingencies, emphasizing three broad factors: the balance between
automation and augmentation, the congruence of physical and digital realities, and the retention of
human bounded rationality. These contingencies represent trade-offs arising from GAI instantiations,
shaped by technological advancements, stakeholder dynamics, and contextual factors, including
societal responses and regulations. Predicting long-term societal effects remains challenging due to
unforeseeable discontinuities in the technology’s trajectory. The authors anticipate a continuous
interplay between GAI initiatives, technological advances, learning experiences, and societal
responses, with outcomes depending on the above contingencies.
Publisher
Association for Information Systems
Cited by
12 articles.
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