Antecedents of Members’ Trust Propensity and Its Impact on Self-Disclosure Intention in Mobile-Based Online Dating Apps

Abstract

To examine users’ intention to disclose detailed information on Mobile-Based Online Dating Apps (MBODAs), we adapted Privacy Calculus Theory (PCT) to develop our research model. We posited perceived members’ trust propensity as a central factor connecting its antecedents with users’ information self-disclosure intention. We examine a) the impact of users’ perceived benefit, perceived risk, electronic word of mouth (eWOM), and prior experience on members’ perceived trust propensity, and b) the impact of perceived members’ trust propensity toward users’ information self-disclosure intention. Analysis of MBODA users’ responses indicates that perceived benefit has a positive effect on perceived members’ trust propensity, while perceived risk has a negative effect. Members’ experience positively influences perceived members’ trust propensity; however, eWOM does not show any effect on perceived members’ trust propensity. Finally, perceived members’ trust propensity is positively associated with information disclosure intention. Implications along with limitations and future research directions are discussed.