Affiliation:
1. Shahid Beheshti University
Abstract
Although it has a history that goes back about three decades, Metaverse has grown to be one of the most talked-about subjects today. Metaverse gradually increased its influence in the realm of business discourse after initially being restricted to discussions about entertainment. Before getting deep into the Metaverse, it should be noted that failure and deviating from the business path are highly likely for an enterprise that relies heavily on information technology (IT) because of improper use and thinking about IT. The idea of enterprise architecture (EA) emerged as a management strategy to address this issue. As the first school of thought of EA, it sought to transform IT from an unnecessary burden in an enterprise to a guiding and supporting force. Then an extended EA model is suggested as a result of the attempt made in this paper to use the idea of EA to steer virtual enterprises on Metaverse-based platforms. Finally, to evaluate the conceptual model and demonstrate that the Metaverse can support businesses, three case studies—Decentraland, Battle Infinity, and Rooom—were utilized.