A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty

Author:

Kamrul Islam Shaon S. M.,Rahman Hasebur

Publisher

Prague University of Economics and Business

Subject

Management of Technology and Innovation,Strategy and Management,Business and International Management

Reference40 articles.

1. Conceptual Framework of CRM Process in Banking System

2. Influence of service quality on attitudinal loyalty in private retail banking: An empirical study. The IUP;Arun Kumar;Journal of Management,2010

3. Understanding customer relationship management (CRM)

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