Abstract
This research aims to establish the effectiveness of introducing a set of media linguistics’ educational components as a systematic approach to the media language study; to determine the top topics, parameters that determine the content and structure of curricula of journalism education; and to establish how education applicants evaluate the introduction of media linguistics in journalism education. As a result of the research, the establishment of permanent educational components given the variable nature of media linguistics, to present the understanding of media language in media education, to determine the attitude of applicants for education to media linguistics as teaching material.