Film, Propaganda, and the “New Nigeria” National Philosophy

Author:

Obong Ubong Andem,Ukpabio Eme Iniobong,Etifit Samuel Asukwo

Abstract

This qualitative research examined the utility of film for political propaganda purposes and behavioral change objectives. It critically assesses how film, as a communication medium, has been optimized in constructing a national rebirth philosophy tagged “New Nigeria” political constructs. The objectives of the study were to demystify the political propaganda strategies adopted by the filmmakers in propagating the “new Nigeria” national philosophy and to unearth the latent and manifest socio-political propaganda themes embedded in the film that reinforce the ‘new Nigeria’ political philosophy. In ascertaining the potentials of film in projecting propagandists’ ideologies, the film “If I am President” (Bright Obasi, 2018) was thematically deconstructed using the qualitative content analysis research design. The “New Nigeria” political constructs content-analyzed were placed into discourse paradigms, and discussions were attempted using the critical discourse analytical method. A deconstruction of the latent socio-political themes in the film revealed the filmmakers’ subtle utilisation of mental conditioning, mental provocativeness, ‘scapegoatism’, psycho-emotional articulation, appeal to socio-political action, and entertainment-education political propaganda strategies in projecting the “New Nigeria” national philosophy for social action through behavior change. The dominant “New Nigeria” political philosophies expressed in the film included, but were not limited to, leanings suggesting national rebirth, nation-building, socio-political egalitarianism, youth activism, digitization of national politics, techno-democracy, zero tolerance for corruption, and tolerance across racial, religious, tribal, ethnic, and political lines. These philosophies are the ideals suggested in the film as cardinal constructs and conditions for the rebirth of a new nation, thus, “New Nigeria”.

Publisher

Limited Liability Company Scientific Industrial Enterprise - Genesis. Frontier. Science

Subject

Materials Chemistry,Economics and Econometrics,Media Technology,Forestry

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3