Actual aspects of breastfeeding support and awareness raising in nutrition issues during breastfeeding

Abstract

Breastfeeding (BF) is generally accepted to provide significant health benefits both for the infant and mother. In this regard, the creation of a favourable environment for breastfeeding being of great social importance is supported by a number of measures at the state level. This review focuses on various social aspects of managing and supporting BF and raising women’s awareness of breastfeeding and nutrition during lactation. The results of recent studies have shown suboptimal nutrition during pregnancy and lactation in the context of changing nutrients to need significantly affects gene expression, which can affect the health of children both in the short and long term. In the context of constant “information noise”, it is important to implement scientific knowledge into sources available to pregnant and lactating women. For a targeted policy of healthy and long-lasting BF, government institutions need to build up marketing methods for promoting BF, using modern types of communication.